People prefer to interact and learn visually. Our perception of what makes a good experience is influenced by the context of interactions and the interplay between our senses. This is particularly important as customers increasingly desire (and often do) control the time, place, channel and form in which they receive information. To date communication technology could not fully translate these communication types involved in face-to-face, therefore a targeted approach to the use of video is critical.
A study of large European and North American banks and insurance companies found that 80% provided some form of video, either on their own site or on syndicated platforms such as YouTube, but very few have already started to interact with customers for retail banking, commercial or business banking.
The recent developments in the field of digital video and communications technologies, such has interactive kiosks, have opened full breadth of opportunities to create valued experiences and improve productivity. This can be achieved using several technology experience concepts:
Be IT specialists can provide full project skills and experience in order to define the appropriate interactive model and implement video collaboration capability services throughout the bank.